USING AUDIENCE INSIGHTS
We have developed our own audience segmentation and targeting software, called SpotLight, enabling us to connect and engage your audience on thousands of high-quality websites and apps.
New formats are always being released and we love to test and learn from them – giving us some creative space and understanding of which format or platform relates to which audience.
As the audience sizes grow, we also enjoy experimenting with different targeting and creative strategies, to make sure your business stands out in a noisy environment.
Flexibility in performance marketing
Using SpotLight, we can seamlessly target audiences across multiple channels and retarget those seen on other channels through our social campaigns. This flexibility gives us a 360 view that enables us to track audience behaviour through all touchpoints and at every stage of their engagement.
Our central tracking platform allows us to see how social plays a big part in every aspect of the marketing strategy and how it is influenced by so many other channels.
Visit our Data & Analytics page to see the bigger picture and understand the process.
We are your People.
As a Facebook Marketing Partner, our team is fully qualified and stays on top of the latest Facebook and Instagram changes, so you’re always compliant and following best practices. More excitingly, we get knowledge and access to new opportunities faster so you keep ahead of the game.
Paid social provides a great test-and-learn environment and has the added benefit of flexibility should the data indicate the advantage of scaling up. We are numbers people but even we need a little creative release, which social provides, but with data backing us every step of the way.