Display and Programmatic
reaching your audience
To connect and engage your audience on thousands of high-quality websites and apps, we have a custom built Data Management Platform, to ensure we can target the same audiences seamlessly across different online platforms.
This allows us to reach the right audience and premium placement across a network of trustworthy, brand-safe sites. To attract new customers, our high impact, on-brand, dynamic creative reflects their product interests and we tailor messages to each audience according to their level of engagement.
Cost-efficiency delivered
Using prospecting and retargeting as a twin strategy means your advertising spend can be used to greater, more cost-efficient effect. Replicating audiences across other channels (both on and offline) that are featured on your media schedule to attract new, relevant people, and increasing the lifetime value of every prospect, turns curious visitors into customers.
Tracking behaviour
A web user switches quickly between sites, platforms and apps so we need to see the whole picture to fully realise the effectiveness of programmatic. On our Data & Analytics page you can see our reporting methods: how programmatic influences customer behaviour throughout the purchasing funnel and how it complements and supports the other media channels.
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Power in numbers
We will deliver technically sound, highly performing, brand-safe campaigns that will be explained to you in clear, real terms.
We know that this powerful, exciting, technical world has fallen foul of dark arts. But in the right hands its offering of reach, forensic targeting and trackability is at the heart of a successful, holistic campaign. We only work with those who are audited and IAB Gold Standard, as well as being certified with JICWEBS for brand safety and fraud prevention. We also have a direct relationship with Integral Ad Science to ensure the best safety and fraud prevention for your brand. It means you can enjoy all the benefits this channel has to offer whilst we ensure your campaigns are viewed by humans in a brand-safe environment.
