Southern Comfort rings the changes with biggest ever OOH campaign success at New Year
The brief
To deliver Southern Comfort’s biggest ever out of home campaign, with a £multi-million media campaign across four UK cities – in just four weeks.
The Solution.
Find the people, hit the hotspots
Focusing on high impact online and offline media, takeovers, experiential activity in commuter hotspots and opportunities for product sampling, our approach was to saturate key areas. With messaging focused on New Year celebrations we used posters in Piccadilly Circus, London bus sides, London Underground posters and tube panels (across key stations and network intersections), promotional sampling, a national press campaign and an online Time Out takeover.