THE BRIEF: To promote Buffalo Trace’s involvement in London Cocktail Week. The Media People were tasked to not only encourage the public to visit them at the main Spitalfields event, but to also drive people to their takeover event at the Looking Glass in Hackney.

THE RESULTS: Strong visitor numbers to the experiential activity at London Cocktail Week and an extremely successful attendance at the takeover event in Hackney.

THE PROCESS: This campaign used an effective combination of online and offline advertising through content marketing. Engagement with the public through editorial placements, videos and competitions convinced the attendees to explore the takeover event at The Looking Glass. The Media People also ensured that the content was tailored towards casual whiskey drinkers that were also East London focused.