THE BRIEF: To promote L&Q’s vast development portfolio of over 1,000 new build homes across London & the South East through the shared ownership programme.

THE RESULTS: An incredible 90% of everyone that applied through the ad campaign was eligible for shared ownership.

THE PROCESS: We challenged our client to use new media channels that they may not have previously considered, reaching a more extensive audience. We introduced TV and Cinema alongside their existing press and digital activity, ensuring the target audience saw their message across different platforms, at different times of the day.