Southern Comfort gets the UK to vote Lemon and Lime with interactive multi-channel campaign and tour bus
The brief
To launch Southern Comfort’s ready-to-drink cans of Southern Comfort, Lemonade and Lime.
The Solution.
A CANpaign for the many
With a summer general election imminent, we harnessed the idea of the campaign trail and created light-hearted relief in the shape of a CANpaign, complete with tour bus that travelled across the UK. With a multi-channel campaign, using a mix of OOH, media partnerships, advertising and audience engagement through a CANifesto and product sampling, people were encouraged to ‘Join the Southern Welcome Party’.
The Results.
Good times guaranteed
By selling the true Japan as a destination to the luxury leisure market, we’ve made ANA the authentic voice of the nation.
Our inch-wide mile deep strategy sits at the centre of everything we do for ANA, even at 30,000 ft. We've worked on epic sized billboards, airport takeovers, new route launches and everything in between.