Sales at Berkeley Homes property development go through the roof after multi-channel media campaign
To increase leads, reservations and, ultimately, sales at a three-year-old development.
Find the audience, show them their home
The success of this campaign was achieved by targeting consumers across multiple platforms. Audience profiling informed how and where messages would be communicated. We introduced a multi-channel media campaign, created through meticulous planning, and supported by continuous reporting and insights.
Stagnant sales revived
monthly sales increase consistently achieved
"Instructing The Media People to buy our media for this development was the best choice we made. They delivered unprecedented results … delivering more sales in a six-month period than we had in the previous three years before they took over"