Wow what a crazy few months! We have had a great time working with Avis and Collective London to bring together a high impactful and exciting app launch for Avis across Europe.
In an ever competitive car rental market, we planned a media campaign that would achieve stand out and deliver results for the new Avis app.
Securing the best sites, at the most competitive prices with many time constraints was at the heart of our planning and buying approach.
Our media campaign ran across the UK, Germany, France, Italy & Spain and included a mix of media channels including out of home, print, online takeovers.