Property Experts.

property audiences

Our knowledge means we sit within our clients’ marketing teams, not on the edge as an external supplier, from housing associations and private developers to pension funds.

We understand the technicalities attached to different products. PRS, shared ownership, outright market, retirement living, and student accommodation: we have experienced many of the challenges they bring and know what works.

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Intelligently Planned.

Making the data relevant

We know our audiences and we know where to find buyers along every step of the property ladder. Whether they’re first time buyers, renters, students, growing families, downsizers, investors, or looking for retirement living – we know and understand their behaviour patterns.

This means we can offer insight into commonly seen migration patterns. We benchmark all of your marketing activity against an industry average so as to give meaning to the numbers behind the reports and to contextualise your position within the market.

Analytics Focussed.

Insights and inspiration

Reporting for sales teams is our key skill. It’s our tracking, data collection and reporting that really bring a campaign to life and gives you valuable insight and inspiration to generate new ideas and capture even more leads.

The value of technology and innovation can often be forgotten in the property sector but we offer technically skilled services and can work with many property-specific CRM databases as well as Salesforce and Dynamics.

As property transactions have such long purchase windows, it is crucial to ensure everything is tracked correctly to present the full picture.

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We are your People.

The foundations of your success

We love this industry because every campaign or project is different. We apply our years of knowledge to plan a market-leading campaign to give you a head start, because it can be surprising which messages and products resonate with audiences.

We have established connections with all key property titles and sit within relevant circles and advisory boards within the property sector. This means we are able to challenge perceptions and have trust in our partnerships to create new opportunities.

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The campaign continued to generate the high levels of leads L&Q had been enjoying but by building a more accurate picture of the target audience it meant those leads were now much more likely to be eligible for Shared Ownership. The process became more time and cost efficient for L&Q.

Results

90% OF APPLICANTS ELIGIBLE FOR SHARED OWNERSHIP