“We meet on a regular basis to discuss the latest trends in search and discuss various research projects and initiatives the IAB is championing. It’s a fantastic opportunity to discuss new opportunities with other search experts and help steer the evolving industry.
I found the discussions on digital innovation particularly interesting – it’s fast paced and there is a lot we need to be preparing for.”
Digital Innovation – What advertisers should be doing now and what to expect in the future
Digital marketing is, like all technology, constantly changing. Keeping up with this increasing pace of change, now more than ever, is the key to being successful in this industry. Below you will find some helpful insights to make this constantly changing environment a little easier to understand. Looking at some products and techniques you should be getting familiar with now, and some ideas of what might be around the corner in the years to come.
Automation, Machine learning and AI. These are the new pillars of digital advertising and should be terms you are already quite familiar with. These are informing the products and features of today.
What you need to be looking at now!