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Analytics & Reporting
Analytics & Reporting

Analytics & Reporting

Blog

More than just numbers and statistics

The Media People are analysis crazy – we love numbers that prove efficacy, deliver results and support theories. All our client campaigns have measurement and performance metrics. From digital tracking to modelling, the media people have real experience of numbers.

Our approach to data and analysis will be used on three levels but are all based on results:

  • Future Campaigns are shaped by previous results and learning
  • Current Campaigns are optimised by immediate results
  • Post Campaigns establish future learning and show return on investment

But our real difference is that we will not only measure campaign performance and deliver clear reports, we have a view. We believe that just presenting the numbers is not enough as our experience and thinking provides important insight and adds value to you.

Our clients like our reports and analysis as they are clear and to the point, we design them to each individual client requirement and we are always open to presenting data differently.

The Media People believe that transparent and accurate reporting builds trust and support with clients which is we do this properly.

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Media Planning
Media Planning

Media Planning

Blog

More than Brand or Direct Marketing

Customer Insight figures very heavily in many parts of our business plans – this insight not only determines the style of advertising but also the channels used. This is our common language that shapes all aspects of client communication plans, we think that things are changing.

The Media People believe that communication can no longer be put into a silo or ring fenced into old school styles. Modern media strategy has to be dynamic and flexible, able to work from a framework, but be responsive enough to adjust to different market conditions. Customers have started to blur the rules that we normally work to.

Media Strategy should be formed from this theory or thought and then then shaped through learning and knowledge to be finally measured by data. Irrespective of if the perceived activity is classically termed as Brand or Direct marketing, the data will make it dynamic to each client campaign.

Media Planning should work hand in hand with other creative and communication strategy, where each discipline is able to speak their own particular language, but be multi lingual in understanding.

The Media People believe that modern businesses need to reflect this change in thinking and their skills should be also adaptable.

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Media Buying
Media Buying

Media Buying

Blog

TheMediaPeople work alongside the Mission Group through ThinkBDW, one of the largest independent buying points in the UK. Our knowledge and trading platforms are formed from this relationship, but more importantly a senior trader will be directly involved in your business day to day.

You as a client will always be given a buying report and this will demonstrate the value that has been achieved against pre-agreed KPI’s and compared to market value indicators through benchmarking. TheMediaPeople are regularly price audited and have consistently overachieved on value and price…

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Media Partnerships
Media Partnerships

Media Partnerships

Blog

More than just another supplier

Media buying is arguably the core skill that media agencies offer – so price, price, price…

Wrong – we believe we are different, as our approach is buying the right media, at the right price and in the right context. Price is one element of the procurement process and we measure value differently.

By engaging with media partners, we develop relationships so that our clients get the most out of the media channels.

From long term media contracts through to sponsorship negotiations through to bespoke editorial features -The Media People have a number of case studies to demonstrate where we have been able to persuade clients to invest differently and the significant value benefits that have been achieved.

Why are we different

You are more than another client

So you are interested in a different approach… you are our sort of client… Rather than trying to guess why you want different, why not call us for a chat…

Love to hear from you…

Simply call us on 0203 369 9888 or email us at bedifferent@themediapeople.london

Be daring, be different, be impractical, be anything that will assert integrity of purpose and imaginative vision against the play-it-safers, the creatures of the commonplace, the slaves of the ordinary.

Cecil Beaton

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Print Media
Print Media

Print Media

Blog

More than just a half page

Our approach to print media is about bringing new thoughts to an old media channel. This is not about not just placing an ad – why can’t the same digital enthusiasm or doing things differently be applied. This media channel needs to work harder, the questions that we ask are:

  • How can we engage more with the reader?
  • Can we achieve greater standout?
  • Can we be more creative?

So The Media People think about editorial opportunities, our PR knowledge makes us different to other agencies.

The price of the page is critical and always important, however:

  • we want to buy the first right hand page
  • we want it opposite editorial
  • we will always explore other ad sizes to increase impact

That is why we are different – price is only one way of measuring value we believe that being seen is more important.

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Digital & Social Media
Digital & Social Media

Digital & Social Media

Blog

More than a banner ad or tweet

The Media People go beyond normal digital media services offered by other companies – we go beyond platforms and websites, we look at content and its relationship with your customers. The internet used to be solely about promoting information, now we are looking to see about browser habits and reactions to the information published.

Attract Attention – Engage the browser – Inspire your customer – Share the experience

Customer engagement is critical and knowing what content stimulates browser behaviour is critical, second generation web usage is about user experience and sharing that brand experience.

We want to help shape your digital journey and provide you with our insight into how we can help you engage your customer relationships. From Search Marketing to Social Media and Native Content strategy, we love digital, it’s our future and is at the heart of our business.

Insight and Content build online great strategy

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Broadcast & Out of Home Media
Broadcast & Out of Home Media

Broadcast & Out of Home Media

Blog

More than Coronation Street

The Media People have experience of working with big format media channels both in the UK and globally.

From line by line on the ground local advertising to pan global launches we have great case studies to show how we have built brand awareness or targeted specific audiences.

Our media partners have been chosen to reflect our core business values – but again The Media People add value by understanding and giving insight into the media channel and providing advice.

That is why we are different, we don’t just arrange campaigns. The Media People understand and know these channels and can give you advice on how to get the most from your investment.

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Video Marketing
Video Marketing

Video Marketing

Blog

Our portfolio of publishers strategically activate our video content within their editorial positions to ensure your campaigns get real engagement.

We work with influencers across various categories from property to entertainment to financials and through to technology to help amplify your campaigns messages.

Our video work is there to bring your campaign’s to life and engage with this growing digital audience.

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Testimonials
Testimonials...
  • The Web is constantly changing and improving the way digital media is sold and the way The Media People adapt with these changes is incredible. They are at the forefront of all things digital and are a pleasure to work with. Ram Vadlamani - Account Strategist - Google
  • We have worked with the team at The Media People for many years now. They not only get us the best rates, but ensure our budgets are spent in the right places at all times, whilst making themselves fully accountable to every £1 spent. Sue Gresswell - Sales and Marketing Director - Prime Place
  • In an ever changing World of digital media, it is rare to find an agency that understands digital media and the right execution in the way that The Media People do. They are an major asset to their clients. Nicholas Mills – Head of Tech Sales - Facebook
  • We have worked with The Media People team for a number of years now and have seen their innovative, creative and strategic approach devise and execute a number of strong campaigns that have ran across our print and digital platforms. Martin Smith – Executive Director – Metro & London Evening Standard
  • Strong media buyers, meticulous planners, accountable to every penny they spend and great people, not to mention their analysis and reporting give us essential data and feedback -  we couldn't ask for anymore.  James Zamchick - Associate Director - Savills
  • The property marketing specialists as we often refer to them as, The Media People not only possess a solid understanding of our market, they also provide us with ground breaking digital media campaigns alongside their strong traditional media buying capabilities. Their insight post campaign is informative and effective, ensuring our media budgets are spent wisely. Olivia Scrimshaw – Marketing Director – L&Q
  • The media people team have for many years added real value to our marketing campaigns because they have the expertise, they care and they are very effective. Tim Sargeant – CEO - City & Country
  • The Media People have a strong relationship with The Times and The Sunday Times and are able to add value to campaigns within the UK Property market. Tom Parker – Sales Manager – Times & Sunday Times
  • The Media People have supported Kumon to deliver numerous national marketing campaigns, both with head office and at local level supporting our 700+ franchisees. Their effectiveness at buying cross platform across all media channels is second to none in my experience and working with them has not only always produced excellent results but is also an absolute pleasure. Guy Flower - Branding Leader - Kumon Educational
  • With our expansive regeneration programme in Wembley it was crucial that we had the right good partners working with us. The Media People not only delivered excellent results, but also achieved this under budget, effortlessly and on time Charles Calverley – Development Director - Quintain
  • In such a crowded and competitive market place, The Media People always manage to make our advertising campaigns stand out and yield excellent results both through quality leads and ultimately in sales. Jeremy Marcus – Sales & Marketing Director – Higgins Homes PLC
  • If you want clear, pragmatic and down-to-Earth media advice then that's what we get from The MediaPeople. It's always a cliché to talk about partners, but we feel we've found a good one. So hands off... Tsz Wu - Technical Director - Co-Founder Pink Squid
Our Philosophy
To Be Distinctly Different from the rest: TheMediaPeople are about people chemistry - knowledge - hard work and delivery. Our vision is to be a brave business using our many years of industry experience from various fields and disciplines to be the best in our field of expertise.
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